Open Gates, Open Books: How American Farmers Are Building Profitable Visitor Economies Around Working Land
A growing number of mid-sized American farms are discovering that welcoming visitors through the gate can be just as financially meaningful as what grows on the other side of it. From harvest dinners and hands-on workshops to on-farm lodging and school field programs, agritourism is maturing from a novelty into a legitimate business line. The challenge lies in executing it without letting the visitor economy consume the agricultural operation it was built to support.