Shelf Queens and Sunken Costs: The Hard Truth About Why Farm Technology Collects Dust—And a Practical Framework for Buying Smarter
Across America's farm country, barns and equipment sheds quietly harbor thousands of dollars in unused agri-tech purchases—sensors that were never calibrated, software subscriptions that lapsed after month three, and precision applicators that never left their crates. Understanding why adoption fails is the first step toward spending wisely, and a growing number of agricultural economists and extension specialists believe the problem begins long before a farmer ever signs a purchase order.